Stucard.ch needed a new campaign to acheive four objectives; increase usage of stucard.ch, create brand awareness of their youth programme, increase customer loyalty and gain new customers
We couldn't do it in a traditional way, we needed to grab their attention. That's how the 'anti-hero', Advantageman was born. You can watch Advantageman in action, here.
Advantageman became a cult hit, popping up at various Openair Festivals throughout the summer to cause general mayhem (and through it, brand awareness).