A.C. Yacht Charters, sprung from a simple email which read, 'Starting yacht company with a boat called the Andrea Christine. Only boat offering overnight charters. Need logo ASAP, to launch biz. Help?' And the wheels started turning.
First thought was name the company A.C. Yacht Charters, to ensure that if they expanded their fleet, their business name wouldn't be tied to one boat. Next came the tagline, 'Always time to cruise'. After that, the logo was born out of the marriage of a sun and moon. Brand collateral followed which included a website which can be viewed here.